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THE GOLF BALL YOU PLAY MAKES A DIFFERENCE IN YOUR GAME
There’s only one piece of equipment you use on every shot: your golf ball. Every shot counts and so does your golf ball. Yet we often hear golfers say they play “whatever is in my bag.” Performance and quality differences between golf ball brands are game-changing, especially around the green. Playing with the same golf ball model every round eliminates this performance variation and will help you hit more greens in regulation and hit the ball closer to the pin to convert more putts. This is one of the first steps to developing a more consistent game.

MOST SCORING OPPORTUNITIES ARE CREATED BY SHOTS TO GREEN
Titleist golf ball fitting prioritizes the short game shots as this is where you have the greatest opportunity to lower your score. Regardless of skill level, golfers hit their driver only 14 times per round. The vast majority of shots include approach shots, pitches and chips. For example, if you shoot an average score of 85, you will likely hit 37 shots to the green but only 14 drives. Pros and amateurs alike shoot their best rounds when they minimize the number of short game shots. So, select a golf ball that performs best for your scoring shots.

BALL FITTING FOR SWING SPEED IS A MYTH
The golf ball simply reacts to the force applied at impact. At Titleist, we design golf balls to perform on every shot, not just the 14 drives you will likely hit in one round. For that reason, a golf ball must perform for all golfers of all swing speeds on all shots. If it doesn’t, it won’t perform for any golfer. Titleist golf balls perform for all swing speeds on all shots.

EVERY GOLFER COMPRESSES THE GOLF BALL ON EVERY SHOT
The differences in the amount of compression across driver swing speeds are virtually indistinguishable. There is a common misconception that a player must match the compression of the golf ball to his or her swing speed. No single element of golf ball design determines the golf ball's performance or distance. Titleist Golf Ball R&D designs with multiple construction elements (such as core size, chemistry, hardness, number and type of intermediate layers, cover material and thickness, dimple design, etc.)

DRIVER DISTANCE DIFFERENCES ARE NOT GAME OR SCORE CHANGING
Since you will only hit 14 drives per round, prioritizing a ball with the longest distance off the tee will not necessarily help you lower your score. All Titleist golf balls are long and driver distances between each model are within 4-6 yards of each other, regardless of swing speed. Playing a golf ball that provides the best scoring performance will help you shoot lower scores.

SPIN AFFECTS EACH SHOT YOU PLAY
On long shots, low spin contributes to longer, straighter distance. On short shots and chips, more spin provides stopping power to hold greens. There are significant performance differences between golf ball models, particularly on the short game scoring shots. To shoot lower scores, golfers will benefit from a golf ball that provides excellent scoring spin, the spin and control needed to hit more greens and to hit it closer to the pin with irons and wedges.